Every year in November, the hottest show vehicles in the world make their way to Las Vegas to be featured at the SEMA Show, the leading specialty automotive trade event. For the third year in a row, 50 of the most highly-modified, pristine and street-legal vehicles shown at SEMA were selected by a panel of industry experts to compete in the OPTIMA Batteries Ultimate Street Car Invitational (OUSCI), presented by K&N Filters and MagnaFlow. This exclusive media event, held immediately following the close of the SEMA Show, takes place in Pahrump, Nevada and will once again be nationally televised, premiering on SPEED on Friday, March 11, at 8 p.m. ET. This one-hour action-packed broadcast brings viewers an insider look into an event that takes a variety of industry-leading vehicles, from both import and domestic manufacturers, and puts them to the test through a series of performance and design events, in order to crown the 2010 OPTIMA Ultimate Street Car.

The 2010 OUSCI TV special will showcase some of the most high-profile and prestigious vehicles from the SEMA Show including the Raybestos '32 Roadster Pick-up; the Ring Brothers' '66 Mustang; Tom Ciancitto's '37 Ford Pick-up; Kevin Kraack's '09 Mercedes C63 AMG and Brian Finch's '72 Camaro. Among many others is Mark Stielow's '69 Camaro, which was selected as the Sony Gran Turismo Awards 'best in show' vehicle winner.

This year's show includes dramatic race footage shot from dozens of in-car, on-track and aerial high-definition cameras along with exclusive interviews with some of the biggest names in the performance automotive industry. The show, hosted by automotive enthusiast and larger-than-life personality Bill Goldberg and regular SPEED contributor and automotive racing reporter, Jamie Howe, will give viewers the feeling that they are there on the track, living in the moment with the participants as they tweak, drive and will their cars to peak performance in pursuit of the OPTIMA Ultimate Street Car title.

"This event is all about giving people a look at what these cars can really do when they are pulled off the show floor and put on the track to compete," said Cam Douglass director of product development and marketing for OPTIMA Batteries. "Viewers of the 2010 OUSCI broadcast will get an exclusive look at the people, the parts and the passion that make up this performance automotive lifestyle and will hopefully inspire folks to chase their own dreams of creating their own ultimate street car."

The 2010 OUSCI TV Show is scheduled to be seen on SPEED during the following times:

* Friday, March 11, 2011 at 8 p.m. ET

* Friday, March 11, 2011 at 11 p.m. ET

* Saturday, March 12, 2011 at 11 a.m. ET

* Saturday, Oct. 29, 2011 at 8 p.m. ET

* Sunday, Dec. 4, 2011 at 8 p.m. ET